“This tutorial is dedicated to the use of hair & fur in 3ds max, a modifier that grows hair and fur over any object. Usually hair & fur is used to generate hair: in tufts, sparse, curly, long, short, braids, etc. … but rarely used for other purposes. This short tutorial will show you how to create and animate sea anemones in a few clicks.”
http://www.cgarena.com/freestuff/tutorials/max/sea-anemone/sea-anemone.html