“With having a traditional art background most of my digital work has been primarily 3D, with only compositing and colour correction using Photoshop. But with this project my goal was to rely on both 3D and 2D elements equally, creating a true hybrid piece that would utilise the strengths of both approaches.”
http://www.3dtotal.com/team/Tutorials_3/makingof_work_makes/work_makes01.php